Query results that not are in previous query result

I want to retrieve from my table the id_product of the products which haven't got some attribute and it's value is not the ones i want

For example i want the id_product of the products in which attribute = 'Product Type' and value != 'Motherboard' AND value != 'Intel Motherboard'

I have the following table: Atr_basic

column         | type                 | attributes
---------------+----------------------+-----------------------------------------------------------
id             | int                  | (identity) primary key
attribute      | varchar              | not null
value          | varchar              | not null
category       | int                  | not null  
id_product     | int                  | not null

The query:

SELECT id_product 
FROM Atr_basic 
WHERE attribute = 'Product Type' 
      AND value != 'Motherboard' AND value != 'Intel Motherboard' AND category = 140

The problem with this query it's only give me the id_product from the products they have Attribute = 'Product Type' but some product doesn't have Attribute = 'Product Type'

I managed to do this query but it takes 120seconds to complete:

SELECT id_product 
FROM Atr_basic as ab
WHERE id_product 
    NOT IN (SELECT a.id_product 
                   FROM Atr_basic as a
                   WHERE a.attribute = 'Product Type' 
                   AND a.value != 'Motherboard' 
                   AND a.value != 'Intel Motherboard' 
                   AND Category = 140)